Curse of the Comparative Marketing Review

There once was a time, in the mid-1990s when tech authors could actually make a living — oh, you could, can, and shall always be able to make a “killing” writing if you strike the right stone! — writing computer books and about other tangential topics, and that effort could support an author life and subsidize a family.

Continue reading → Curse of the Comparative Marketing Review

The Horror of Pepsi Pink: Ten Sentence Story #143

I grew up drinking Pepsi on rare occasions, being raised by parents who were not interested in getting me involved with obesity before grade school.

Nevertheless, there was sometimes Pepsi at the party of a friend — but more often than not, it was Coca-Cola that was being served.

Continue reading → The Horror of Pepsi Pink: Ten Sentence Story #143

More Yahoo! Search Marketing Foolishness

On Tuesday I wrote a review called Yahoo! Search Marketing Foolishness where I recounted my unfortunate experience with that internet advertising program. Yesterday, to my surprise, I was contacted via email by Michael E. from Yahoo! Search Marketing at 3:43pm Eastern.

Continue reading → More Yahoo! Search Marketing Foolishness