Eastern Mountain Sports Customer Service Stumbles and then Recovers

Eastern Mountain Sports are a big company specializing in niche sporting clothes and other outdoor things.  I like EMS high performance socks because they wick away moisture and pad your feet in all the tender places when you’re breaking in new shoes.  The socks I buy from EMS are expensive — over $20 a pair — but the high monetary cost is offset by the total comfort and conditioning they provide to feet that are always in motion on the rough streets of New York City.

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Fender Versus Gibson: Branded Clothing

We know Fender and Gibson make outstanding guitars — but when you’re spending Big Money on buying electric axes — you also want to demonstrate your loyalty beyond the amp and in the street.  You aren’t showing off, you’re merely expressing your implied, private, branding in public.  This review will focus on the clothing branding of both powerhouse companies and we’ll start with Gibson.

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