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Your Three-Year-Old Already Knows the Brand Name

Watch a three-year-old in a grocery store. Watch her eyes when you turn into the cereal aisle. Her gaze is not scanning the shelves the way you scan them, evaluating prices and nutritional labels and unit costs. A search is underway. The child already knows what she wants, and she knows it by name, and she knows the name because a screen taught it to her before she could read the word printed on the box. The box appears in her sightline. A finger goes up. The name comes out of her mouth. You have just witnessed the end product of a commercial pedagogy that has been operating in American media for more than fifty years, and the child has no idea it happened to her.

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Reheated Laughter: The Sitcom’s Long Retreat from Risk

Norman Lear did something in 1971 that no network executive would permit today: he put a bigot in a living room chair and dared America to recognize itself. “All in the Family” premiered to confusion, outrage, and then unprecedented ratings, because Lear understood that comedy’s sharpest instrument is discomfort. Archie Bunker worked because he was allowed to be wrong in specific, recognizable, unredacted ways. The audience had to do the moral labor of sorting the joke from the injury. That transaction between screen and viewer, that demand that the audience participate in meaning rather than consume a pre-digested emotional product, defined what the American sitcom could be at its most ambitious. Fifty-five years later, the form has abandoned that ambition with an enthusiasm that borders on institutional policy.

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Miscast: The Playwright Decides, and No One Else Gets a Vote

There is a moment in the life of every playwright when someone walks into a rehearsal room and announces that the character you wrote is not, in fact, the character you wrote. The director has a vision. The institution has a policy. The casting committee has decided that your Irish Catholic mother from the Southside of Chicago would be better served by an actress who has no connection to the world you built because connection, in the current theatrical climate, is less important than representation, and representation is whatever the people who control the stage say it is. You sit there. You watch your play become someone else’s argument. And you have two choices: you can let it happen, or you can pull the production.

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The Westborough Crusaders: The Trilogy That Took Forty-Four Years to Earn Its Novels

Some work waits for you. Not patiently. Not the way a dog waits by the door, loyal and uncomplicated. It waits the way a diagnosis waits in a family’s bloodline, silently present, expressing itself in symptoms you do not recognize until you are old enough to understand what your body has been trying to tell you. In 1982, I was sixteen years old, living in the Midwest, and I sat down and wrote eight episodes of a television series called The Westborough Crusaders. I did not know I was writing the first draft of a trilogy. I thought I was writing television. I was wrong, but I would not understand how wrong for another four decades.

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Beautiful Numbness: The Book I Have Been Writing for Fifty Years

Every book has a birthday, but not every book has a conception date. Some books arrive late and fast, fully formed, demanding to be transcribed before they vanish. The Last Living American White Male was like that. Others accumulate across decades, assembling themselves in the background of a life, borrowing material from every stage and every failure and every standing ovation until the writer finally sits down and discovers that the book has already been written in the margins of everything else. Beautiful Numbness: Art, Sedation, and Twenty-Five Centuries of the Standing Ovation is that kind of book. It was conceived when I was ten years old. It has taken me more than half a century to deliver it. It is now available as a Kindle ebook, a paperback, and a free PDF download from David Boles Books.

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