The Rented Crowd: Nero’s Five Thousand, the Paris Claque, and the Box That Laughed for America

For the better part of two decades, the laughter of the United States lived inside a padlocked box. Charles Rolland Douglass, a CBS sound engineer who had spent the war helping the Navy develop shipboard radar, built the device in the early 1950s and guarded it the way a sexton guards a reliquary. The laff box, as he called it, stood a little over two feet tall and worked like an organ: keys for titters, chortles, belly laughs, shrieks, a foot pedal to let a wave of mirth swell, crest, and die on command. Douglass wheeled it from studio to studio himself. Clients heard the output and never saw the mechanism. Only his immediate family knew what the inside looked like, and when he finally stepped back from the work, his sons carried the trade forward like a guild secret. The industry word for what he did was sweetening, which tells you the industry understood the product. Sugar is what you add when the thing itself goes down easier disguised.

Continue reading → The Rented Crowd: Nero’s Five Thousand, the Paris Claque, and the Box That Laughed for America

Are We Done with the ALS Ice Bucket Challenge, Yet?

Yesterday, I posted what I thought was an innocuous Twitter update asking if we’ve gone too far with the ALS Ice Bucket Challenge because now it is more about famous people getting wet than actually raising ongoing, substantial, awareness for the disease.  Sure, we remember people doing stupid things for a video camera, but aren’t there more dangerous things going on in the world that more demand our rapt attention like, say Ferguson, Missouri and beheading Americans?

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The Secret to Small Business Advertising Using Twitter Promoted Accounts

If you’re a Small Business, and if you’re a little late to the Social Media game, Twitter now makes it really easy to make up for lost time using a “Promoted Account” advertising campaign.

Over the past few weeks, I’ve been experimenting with @DavidBoles and Twitter Ads, and while the effects are not as straightforward and as quantifiable as Facebook advertising, there’s still some sweet in the Tweet.

The first thing you need to decide when starting a Small Business Promoted Account campaign on Twitter is what end result you want.  Do you want Retweets or Favorites or targeted click-throughs, or like me, are you merely in search of new Followers?

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The Official Air Force Eye

The United States Air Force is watching you blog as they blog.  If you blink, they’ll read it.  If you sigh, they’ll note it. If you disagree with them, they have a plan of attack:

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