Are We Done with the ALS Ice Bucket Challenge, Yet?

Yesterday, I posted what I thought was an innocuous Twitter update asking if we’ve gone too far with the ALS Ice Bucket Challenge because now it is more about famous people getting wet than actually raising ongoing, substantial, awareness for the disease.  Sure, we remember people doing stupid things for a video camera, but aren’t there more dangerous things going on in the world that more demand our rapt attention like, say Ferguson, Missouri and beheading Americans?

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The Secret to Small Business Advertising Using Twitter Promoted Accounts

If you’re a Small Business, and if you’re a little late to the Social Media game, Twitter now makes it really easy to make up for lost time using a “Promoted Account” advertising campaign.

Over the past few weeks, I’ve been experimenting with @DavidBoles and Twitter Ads, and while the effects are not as straightforward and as quantifiable as Facebook advertising, there’s still some sweet in the Tweet.

The first thing you need to decide when starting a Small Business Promoted Account campaign on Twitter is what end result you want.  Do you want Retweets or Favorites or targeted click-throughs, or like me, are you merely in search of new Followers?

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The Official Air Force Eye

The United States Air Force is watching you blog as they blog.  If you blink, they’ll read it.  If you sigh, they’ll note it. If you disagree with them, they have a plan of attack:

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