Autopsy of a Viral Tweet

On December 4, 2015, my Social Media world got tossed as I innocently, but rightly, Tweeted the astonishing fact that MSNBC had doxed someone — revealing identifying information about a living person — on live television during an impromptu terror tour of a suspect’s home. The person in question was Rafia Farook — mother of San Bernardino terrorist Syed Rizwan Farook. Rafia lived in the same townhouse as her son, his terrorist wife, Tashfeen Malik, and the couple’s six-month-old baby girl. Here’s an image of the Tweet I sent after my photographic capture of the MSNBC live feed:

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Emergency Tweet Hashtag Syntax System

When national emergencies take over current mindsets, the first place people turn to spread information and receive information is Twitter.  Unfortunately, when crises rise and Tweets spike, Twitter often goes into Fail Whale Mode.

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Twitter Babbling Wins the Biggest Bucket

We are not tremendous Twitter fans — though we do use Twitter to Tweet you — and so we love the latest white paper from Pear Analytics describing how Twitter is more idle babble than active information sharing:

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