We are not tremendous Twitter fans — though we do use Twitter to Tweet you — and so we love the latest white paper from Pear Analytics describing how Twitter is more idle babble than active information sharing:
Here’s what Pear set out to do:
So we took 2,000 tweets from the public timeline (in English and in the US) over a 2-week period from 11:00a to 5:00p (CST) and captured tweets in half-hour increments. Then we categorized them into 6 buckets:
News, Spam, Self-Promotion, Pointless Babble, Conversational and Pass-Along Value.
So which bucket won biggest?
The results were interesting. As you may have guessed, Pointless Babble won with 40.55% of the total tweets captured; however, Conversational was a very close second at 37.55%, and Pass-Along Value was third (albeit a distant third) at 8.7% of the tweets captured.
Of course, the Tweetersphere was all atwitter over being analyzed as 41% “babblers” because nobody wants to think 140 character missives are anything less than grand journalism or great writing.
We think Twitter will find its quickened death — and so will Facebook and MySpace — as those social media networks age with the accelerated age range of their users. Instead of being the keen, new, cutting edge place to hang out, the young trendsetters and early adopters will pioneer elsewhere as their parents and middling peers try to play catch up and integrate their lives into these live media streams that all the really cool kids have already left behind.