Writing No Longer Matters
The Boston Globe reported last week many top American universities are ignoring the writing portion of the SAT exam when deciding whether or not to admit high school students into their programs of study.

The Boston Globe reported last week many top American universities are ignoring the writing portion of the SAT exam when deciding whether or not to admit high school students into their programs of study.

Genius is born in collective ciphers — and the brilliance in the cooperative remains hidden until there is an expressed peril to group stakes — then an emergency encryption of memes and forms of protective thought are ignited, risking decoded secrets and nothingness.

Okay, so I have David W. Boles’ WordPunk ™ up and running and Going Great Guns over at TypePad. Now there’s the problem of identity and branding.
I came up with this simple logo. I love logos that look like text but are really images. Here’s the single-line logo:
I need your help testing two new sites. The first site is a new blog called WordPunk.com — hosted on the for-pay TypePad blog service owned by Six Apart — you can click on the following image to be taken straight to the feedback article:
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