There are days when you may not feel up to writing a blog entry or updating a web page, but you must create something anyway.
You publish not for yourself or for your readers.
You publish for Google.
Google is waiting.
Google doesn’t care what you write. Google only wants you to write
something that can be remembered now and then inspire other
publications tomorrow. The web lives on links. Links are relationships
between ideas and forging new ground between people becomes deeper and
more complex only when there is new material to find and forage.
engines are in the business of networking a neighborhood of minds and
recording those intense thoughts as part of our shared historical
record of interaction. However, if new material ceases to exist, there
is nothing for the search bots to index, and their whole reason for
being immediately changes from charting the human course of existence
alive with adventure and thought and becomes one of merely preserving a
dead historical record.
You publish something every day not just because you want to be indexed
and linked. You publish something every day because you want to be a
hope and not a memory. Google is waiting.