In a rare and astonishing disconnect between Jesus and the media, the Cape Town Advertising Standards Authority ruled it was “out-of-order” for a religious campaign to claim “Jesus can heal AIDS” without “objective substantiation.”
The Advertising Standards Authority made the ruling after
receiving a complaint about a newspaper advertisement last month for a
“Miracle Crusade with Reverend Angley”.
The advertisement claimed among other things that Jesus “heals Aids.”
The ASA said it had tried unsuccessfully to get a response to the
complaint, but the advertiser had “failed to provide the ASA with
verification of the claim in question.”
For this reason, it ruled that the ad was in breach of the ASA code,
The ASA said advertisers had to have documentary evidence to support
all claims capable of “objective substantiation.” It noted that an
element of faith could be involved when viewing advertisements such as
I wonder how the ASA would rule on the verification of a claim of Jesus saving souls.
Is there enough evidentiary proof of that salvation
contention if advertised in the media — or is any religious claim
“misleading” in its prima facie core?
Does Jesus even belong as a subject for media advertising?
Are the teachings of Jesus rendered non-sublime — yet culpable — when his name is used to pocket cash from the wounded and the unobserved?
Should all faith now require “evidentiary proof?”
Is the very idea of Salvation “out-of-order?”
Must we begin to demand “objective substantiation” in all conditions for claims from any religious order?