Steve Jobs is a cranky genius. 

After this year’s Macworld Expo failed to ignite the Apple stock price upward or to recreate the same sort of feverish buzz of last year’s Macworld introduction of the iPhone, Jobs decided to strike back against reading to salve his wounds:

Today he [Jobs] had a wide range of observations on the industry, including the Amazon Kindle book reader, which he said would go nowhere largely because Americans have stopped reading.

“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” he said. Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”

What does Steve Jobs think people are doing with his iPhone and Mac
computers if not reading and creating SMS messages, email, notes and
the next great blog entry or book?

People may not read paper books any longer, but they do read eBooks — the Kindle’s runaway success is testimony to that Jobs falsity — but one must wonder what’s really at the heart of Jobs’ sniper shot at readers.

Is it because reading creates independent minds and richer thinkers? 

Apple is built on product idolatry and a “no questions asked” mantra
that means you just must “believe” in order to be a user of Apple

Is reading a threat to Jobs’ ultimate plan for us? 

Jobs loves design and images — but it appears Steve Jobs prefers an
inactive eye that allows itself to be washed over with images and
colorful preaching — while the rest of us, with active imaginations,
prefer our eyes for questioning and for thinking and for interpreting
words and context on the page and then storing it all in our minds for
future export in an attempt at a greater gain than entertaining the
lonesome self.

Posted by David Boles

David Boles was born in Nebraska and his MFA is from Columbia University in the City of New York. He is an Author, Lyricist, Playwright, Publisher, Editor, Actor, Designer, Director, Poet, Producer, and Boodle Boy for print, radio, television, film, the web and the live stage. With more than 50 books in print, David continues to write 2MM words a year. He has authored over 25K articles and published more. Read the Prairie Voice Archive at | Buy his books at David Boles Books Writing & Publishing | Earn the world with David Boles University | Get a script doctored at Script Professor | Touch American Sign Language mastery at Hardcore ASL.


  1. I think that the Gutenberg Nightly Update says otherwise – books put up every single night of all sorts. Take that, Jobs!



  2. That’s a great link, Gordon! It proves the word is still alive!



  3. […] remember when I first read about the Gutenberg Project and the many free books that they were giving away. People volunteer for tasks ranging from […]



  4. […] The iPad will be big — I predicted that here long before any mainstream media outlet — yet I can’t help but express concern now that it seems only selected books, and not all submitted books by default, will be sold via iTunes and that just doesn’t sit right with me even though Steve Jobs thinks reading is dead. […]



Share Your Thoughts:

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s