The nature of the designer in society is to give shape and form to the abstract.

That means if an abstraction requires an unidentifiable form, the designer must work to provide cultural clues and provoke shared norms to make that unfamiliar form recognizable in the abstract unknown.

The designer’s strength is in the semiotic — but the world runs on the semantic — and so the designer must become the ultimate translator between the real and the imagined. 

That transliteration of economy leads to a richness of the human spirit and a flying out of the depths of worldly compromise.

If form is a factor that shapes vision, then the designer constructs the bones of the living.

Without design, we collapse into ourselves for a lack of infrastructure and we suffer the loss understanding indicating what we are and where we are going.

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