The “inventor of the Internet,” Tim Berners-Lee, argues Google’s days ruling the web are numbered by claiming the future is a “semantic web” functional interface:

“Using the semantic web, you can build applications that are much
more powerful than anything on the regular web,” Mr Berners-Lee said.
“Imagine if two completely separate things — your bank statements and
your calendar — spoke the same language and could share information
with one another. You could drag one on top of the other and a whole
bunch of dots would appear showing you when you spent your money.

“If you still weren’t sure of where you
were when you made a particular transaction, you could then drag your
photo album on top of the calendar, and be reminded that you used your
credit card at the same time you were taking pictures of your kids at a
theme park. So you would know not to claim it as a tax deduction.

“It’s about creating a seamless web of all the data in your life.”

If we are to move beyond Google hyperlinking and a contextual
indexing of our current “semantic web” — the future is a “semiotic
web” and not a “semantic web” because we’re already in the midst of the
Google text revolution — we must begin to think in terms of images and
ideas instead of characters and phrases.

A semiotic
web requires enchanted learning and we get there by encouraging
colleges and universities to revalue the Arts and the Humanities are
part of their core course of educating minds.

We require writing and math but few schools honor the covenant of inspiration and the need for creating beauty in the world.