Some of Eric’s fans are upset the “Guitar God” is lowering himself the level of pitchman for a cellular phone.
I don’t have a problem with Eric Clapton pitching me an American cellphone — but throughout the commercial he does seem a bit humiliated and embarrassed to be there.
I love this shot of his left hand fingers. If you look closely, you can see the callouses on his fingertips created from sliding and bending steel strings all day.
Celebrity endorsements are an icon of our day.
It’s funny how American celebrities like Brad Pitt and George Clooney will only do commercials in foreign lands like Japan — for big money — in order to save their commercial appeal at home for their movies; so is it so surprising Clapton, a Brit by birth, arrives in America to promote cellphones for a USA company?