Intellectual theft has come far in the last century. I can imagine that the idea of taking an article from a newspaper and passing it off as ones own must have been daunting in the late nineteenth century — and surely something that people would not have been so eager to do given the lack of incentive. Now, however, it is too easy to select an entire article with your mouse, copy it, and paste it into your blog — and throw your name on top of it.
Tynt helps you control the copy thieves.


We know it all too well. It happens to us all the time and there seems to be little you can do about it to stop it from happening other than using tools like getting notification from Google when it comes across certain keywords.

Enter Tynt Insight — formerly Tynt Tracer. Tynt Insight could be just the thing to bring a revolution to the world of keeping people from stealing your content. The best way to explain exactly what Tynt Insight does is to give you an example of the invisible software in action.

Start by going to any article on the New York Daily News web site — this one about TV epic failures, for example. Never mind the fact that I am epically tired of people using the expression “epic failure.” Choose any patch of text and copy it. Now paste it. I have chosen to copy one paragraph from the article, and would expect it to appear like this when I paste it:

Even a pro like Jay Leno can fall victim to the wrong idea at the wrong time. As the longtime host of NBC’s “Tonight Show,” Leno was the late-night king, dominating in the ratings game for more than a decade. But there were bad omens from night one of his much ballyhooed – and spectacularly failed – 10 p.m. show, shown above with Jerry Seinfeld as a guest.

Rather, it seems to get an addition of this URL in the copy and paste
process —
http://www.nydailynews.com/entertainment/tv/galleries/tvs_epic_failures/tvs_epic_failures.html#ixzz0fAhrH7I0
— so without meaning to, people who copy and paste and post in haste
automatically link back to the source article.

Of course, Tynt Insight goes beyond that as the software logs every copy made even if you don’t choose to insert something into the paste section — giving you, so to speak, insight on what words or articles are being copied, when, and how often.

Naturally, one of my work colleagues says that it’s easy to work around this if you just view the raw HTML before copying the text but I think this application would catch the majority of content thieves in their tracks.

We have to wonder if this kind of power might be a bit much — should you be able to see this sort of access so easily? It seems like the right tool for stopping intellectual theft because it works effectively without too much effort on your end.

5 Comments

  1. That’s an interesting service, Gordon. I agree with your colleague that the protection is easy to defeat, though.
    Some websites embed image advertising in their raw HTML so those who blindly steal content by copying and pasting will be generating income from the theft by displaying the original site’s advertising on the stolen content site!