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Hurting Fish for Asthma Awareness

Have you seen the television Public Service Announcement (PSA) with a gasping fish in a rapidly diminishing water bowl to promote “asthma awareness?”

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Yahoo! Search Marketing Foolishness

I recently tried out Yahoo! Search Marketing (formerly known as Overture) just to see what kind of traffic they could drive to my sites for a minimum buy of $30 dollars a month.
The early results were okay. I averaged 5,000 impressions a day to return my self-imposed budget limit of 3 click-throughs per day (spending around a dollar a day) for a .37 cent bid for the “writing” keyword that would take people to my website. 

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Building Blog Explosion Traffic

I joined the blog promotion portal Blog Explosion one month ago today. Blog Explosion is a place where you can promote your blog, meet new people, and get some good tips on how to improve your blog.
I had no idea how many visitors I would have after a month. I hoped for 1,000 and, as you can see in the image of my account below, my hope was more than doubled with 2,084 visitors and those numbers reflect only Blog Explosion visitors.

Blog Explosion Blog Stats as of July 1, 2005

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Blog Ad Banners on BlogExchange & BlogClicker

I decided to spend about $20.00 to buy some banner advertising on BlogExplosion and BlogClicker and you can see the results below.
I created seven banners and put identical copies of each on both BlogExplosion and BlogClicker to see how well I could push internet readers to this blog. I wanted to test the success of my banner designs in the real world. The test ran for a week. 

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Yahoo! Sponsored Search vs. Google AdWords

I am a big fan of Yahoo! Sponsored Search over Google’s AdWords for the following reasons:
Yahoo!’s user interface is deeper and more dynamic than Google’s.

You can get extremely precise tracking in a really easy manner that doesn’t take much clicking or site digging.
Yahoo!’s budget management is more flexible.
Yahoo!’s keyword setup is faster and clearer for first-time setup.

Yahoo!’s click-through rate is higher per impression.
Yahoo!’s bid position process is more transparent.
Yahoo!’s entire setup feels more established, cleaner and solid.
Give Yahoo! Sponsored Search a try if you want to get the word out about one of your websites. If you currently pay to play with Google AdWords, you definitely need to move up to Yahoo! Sponsored Search instead.