I spend a lot of time on the internet and lately I’ve seen the following blue avatar popping up in use many different places by separate people. Have you seen this blue image before? If so, do you know its semiotic and semantic meanings?
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Would you purposefully burn or cut your skin to create “body art” out of the scar your self-mutilation leaves behind after your body heals? This process of “scarification” is gaining momentum on college campuses and we are left to wonder why. Do you find the scarred design on the breasts below appealing or appalling? WARNING: The third image in this article is brutal, bloody, and not safe for upset stomachs. Continue reading at your own risk.
We believe in branding. Your logo, your namespace, and your textual perception is everything online, and it is the only thing that matters when you are a popular company propagating your brand. We were horrified to learn Pepsi recently changed their semiotic logo and bottle in favor of a strange, smiling, grinning, yawning set of variations on the Obama-like red-white-and-blue theme. Here is the old, favorite Pepsi Logo we all know and love:
Tending your brand online can mean changing a logo to keep the look of your public face fresh and receptive to new and tired eyes. I recently re-crafted a couple of my most important online logos — one of them for this WordPunk blog, and the other for my Boles Books website. — and I’m going to show you the why and teach you the how of the changes I made in my online branding identity.
I was able to recently procure the davidboles.com website address and if you go to that new address online it will take you to my main internet information portal of websites that I call The David W. Boles Entrepot.
When you author books or when you present information for sale online your brand becomes you.
When your brand is you, your name becomes your brand.
David Boles Dot Com is now alive so please feel free to bookmark the site and to visit us often.