If you spend any time doing business on the internet — “Branding Yourself” — is an important part of the process even if it seems shameful and unseemly and selfish: Enjoy it! It’s what you’ve become by being here!
Continue reading → On Branding, Own the Generic: Why I Became “David Boles” on the Internet
I recently burned the second knuckle on my first finger — and that’s a spot that is hard to heal as you strum a guitar and while wearing gloves in cold weather. A knuckle is always moving and when that injured knuckle is on your dominant hand, the pain pulses reverberate throughout your body with ever grasp and squeeze, cracking open the wound again. Yesterday, I decided I couldn’t bite the cold bullet any longer and I bought a box of “Flexible Fabric” Band-Aids for “knuckle & fingertip” to protect my knuckle while roaming the world. I was surprised Johnson & Johnson made such a specific Band-Aid for general public sale — I can’t remember the last time I used a Band-Aid, so I may be majorly out of the loop here; when I cut myself I just spit on the open wound and rub it with a finger until the blood congeals — but what took me most by surprise was the innovative packaging.
As of July 13, 2010, the Great State of New York no longer has an “New York State Office of Mental Retardation and Developmental Disabilities (OMRDD)” — and that is great, historic, news. The New York State days of officially propagating the “Ugly Laws” are over.
We love logos and their unintentional hidden meanings. We are sometimes even shocked by logos that are, but should never have been:
When we welcomed you here to RelationShaping.com on March 26, 2008, it was a major moment for us as a realization of an idea we had way back on November 10, 2005 in Urban Semiotic as we redefined how we reform each other in a modern world in an article called: “Virtual Relationshaping.”
Subliminal advertising — using semiotic images to suggest sexuality in magazine and print advertising that could only be read by the subconscious mind — had its heyday in the 1970’s as ice cubes in the shape of breasts appeared in liquor ads and, the most famous example by far, was Farrah Fawcett’s bestselling poster with “Sex” written with the curls of her hair. The “S” starts on her shoulder and your eye can make out an “e” near her chest and a twisted “x” above her left breast and under her armpit. I can guarantee you the young, horny, boys of the mid-70’s like me were never looking at her hair…
PepsiCo have done it again! First, they re-designed the Pepsi bottle to look like a wrinkled penis and now they have recalled the redesigned Tropicana orange juice carton because the cap — in the shape of half an orange — actually looks like a human nipple.
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