We believe in branding. Your logo, your namespace, and your textual perception is everything online, and it is the only thing that matters when you are a popular company propagating your brand. We were horrified to learn Pepsi recently changed their semiotic logo and bottle in favor of a strange, smiling, grinning, yawning set of variations on the Obama-like red-white-and-blue theme. Here is the old, favorite Pepsi Logo we all know and love:
Here are the new Pepsi logos. Notice how the logo’s white “mouth” changes style and shape to entice you into drinking?
The new Pepsi “smiling” logo overwhelms the can.
Some on the internet claim the style of the new Pepsi bottle is semiotically erotic in that the design of the plastic between the cap and the logo looks like the head of a “wrinkled penis” — and when you think about people unscrewing the bottle cap to press their lips against that “plastic Pepsi penis” to swallow the sweet nectar — you begin to feel sick to your stomach enough to wish again for a Coke Blak.
It doesn’t make any sense for Pepsi to change their logo — unless they’re feeling pinched by shareholders and made desperate by Coke’s stoic, and unchanging, logo — but if PepsiCo wanted to make a wholesale change, they should’ve gone the Cocaine and Pimpjuice route instead of picking the grinning penis path.