Which comes first: The Memory or the Meme or Me?
The meme — the invisible sharing of knowledge — comes before the memory. The exchange of thoughts and ideas creates the expectation of moments and the living makes the shared memory.
The Me creates both the meme and the memory.
Does culture create myth or is myth what forms cultural values and norms?
Culture creates myth because a myth — a tool to shape behavior and teach moral lessons — cannot exist unless the genius is first discovered and then shared and then given common definition for controlling social behavior.