Did Gibson.com just get punked by the Onion? Or are Gibson punking us with misleading rumors they are positing as the truth? Here’s a screenshot of the Gibson.com Lifestyle page where they tell us today that Led Zeppelin are getting ready to reunite — according to a Robert Plant interview in The Onion.
Here a closer shot of the Plant quote along with its source material:
The “Onion’s A.V. Club?”
The Onion is a spoof news site. Well all know that, right, Gibson?
Here’s Gibson’s Twitter feed directing you to the article on their Lifestyle page, so I guess Gibson must think the reunion is real, right?
No so fast!
If you actually visit the Onion A.V. website to read the interview with Robert Plant, published September 28, 2010 — Gibson.com mentions that article, but conveniently doesn’t link to it from their article — to see what Plant really said about a Led Zeppelin reunion, you might be a little confused:
AVC: Going back to Led Zeppelin, are you guys thinking of playing again?
RP: I think we’re probably thinking about talking.
AVC: The 2007 show was pretty well received.
RP: Well, you know, reception wasn’t our greatest concern, ever.
AVC: How did you receive it?
RP: I was driven to distraction with fear and reminiscences and huge reflections of my mortality and, like, can I do it? Is it best I leave it as it was? Is it some kind of pulsing fun machine? But we had to do it. We had to say goodbye to Ahmet [Ertegun, founder of Atlantic Records] properly and that was a great way of putting a lot of things back in the box that were all over the floor.
That’s the entirety of the talk about any Led Zeppelin tour — and Robert Plant was talking about their 2007 tour — not one that Gibson.com suggests is lingering on the horizon!
Did Gibson.com mislead us? Or did they misread that Onion interview?
The Lemon Squeezings blog susses it all out for you with greater outrage than I can muster at this moment — but I am definitely left with the sense that Gibson are, for some unfathomable reason, trying to promote a Led Zeppelin tour that isn’t.