On Branding, Own the Generic: Why I Became “David Boles” on the Internet

If you spend any time doing business on the internet — “Branding Yourself” — is an important part of the process even if it seems shameful and unseemly and selfish: Enjoy it! It’s what you’ve become by being here!

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Braille Band-Aids

I recently burned the second knuckle on my first finger — and that’s a spot that is hard to heal as you strum a guitar and while wearing gloves in cold weather.  A knuckle is always moving and when that injured knuckle is on your dominant hand, the pain pulses reverberate throughout your body with ever grasp and squeeze, cracking open the wound again.  Yesterday, I decided I couldn’t bite the cold bullet any longer and I bought a box of “Flexible Fabric” Band-Aids for “knuckle & fingertip” to protect my knuckle while roaming the world.  I was surprised Johnson & Johnson made such a specific Band-Aid for general public sale — I can’t remember the last time I used a Band-Aid, so I may be majorly out of the loop here; when I cut myself I just spit on the open wound and rub it with a finger until the blood congeals — but what took me most by surprise was the innovative packaging.

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No More New York State Retards

As of July 13, 2010, the Great State of New York no longer has an “New York State Office of Mental Retardation and Developmental Disabilities (OMRDD)” — and that is great, historic, news.  The New York State days of officially propagating the “Ugly Laws” are over.

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The Definition of RelationShaping

When we welcomed you here to RelationShaping.com on March 26, 2008, it was a major moment for us as a realization of an idea we had way back on November 10, 2005 in Urban Semiotic as we redefined how we reform each other in a modern world in an article called: “Virtual Relationshaping.”

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