We believe in branding. Your logo, your namespace, and your textual perception is everything online, and it is the only thing that matters when you are a popular company propagating your brand. We were horrified to learn Pepsi recently changed their semiotic logo and bottle in favor of a strange, smiling, grinning, yawning set of variations on the Obama-like red-white-and-blue theme. Here is the old, favorite Pepsi Logo we all know and love:
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Tending your brand online can mean changing a logo to keep the look of your public face fresh and receptive to new and tired eyes. I recently re-crafted a couple of my most important online logos — one of them for this WordPunk blog, and the other for my Boles Books website. — and I’m going to show you the why and teach you the how of the changes I made in my online branding identity.