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Posted on March 12, 2009

Them Thar Blue Hills

by David Boles.In Urban Semiotic.8 Comments on Them Thar Blue Hills

I spend a lot of time on the internet and lately I’ve seen the following blue avatar popping up in use many different places by separate people.  Have you seen this blue image before?  If so, do you know its semiotic and semantic meanings?


I know some conservative Christians are using this blue avatar. 

Is there meaning in the application of this blue meme?

Yesterday, I found the blue avatar appearing in several new places online.

I’m left to wonder if there’s some sort of viral campaign going on that’s being propagated in the advertisement of this logo?

Two and a half years ago, I wrote about using Avatars as advertising keys — and we’re using a viral advertising image in our Boles Blogs Network sidebars:

My intrepid associate Gordon Davidescu did some quick hunting on the blue avatar and came up with this genealogical website — Blue Hills: 

I wonder if this is the original touchstone for the organic blue avatar or if that site is only another viral propagation.

Have you seen this blue avatar in evidence anywhere?  If so, when, where and why?

Do you know what the Blue Hills logo means or if it has a greater implied memeing?

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8 Comments

  1. Gordon Davidescu says:
    March 12, 2009 at 9:53 am

    Thusfar that’s the only web site I have found but I will keep on looking!

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  2. David W. Boles says:
    March 12, 2009 at 9:54 am

    I appreciate your investigative eye, Gordon!
    How did you find that site in the first place?
    What search terms did you use?

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  3. Gordon Davidescu says:
    March 12, 2009 at 10:04 am

    I actually only searched for blue hills and then searched for it as an image and saw where it took me! 🙂

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  4. David W. Boles says:
    March 12, 2009 at 10:09 am

    What made you think to search on “blue hills” — is that what the image looked like to you?

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  5. Gordon Davidescu says:
    March 12, 2009 at 12:39 pm

    That is exactly right! I played a lot of low resolution graphic games growing up and that is the first thing that came to mind when I looked at it.

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  6. David W. Boles says:
    March 12, 2009 at 12:49 pm

    That’s interesting, Gordon, because to my eye the blue avatar looks like “ocean waves” and not “blue hill” — how crazy is that?

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  7. Kathakali Chatterjee says:
    March 22, 2009 at 10:33 am

    I was clueless about the significance of this blue image (incidentally it looks like “blue hills” to me,)- but I remember seeing it somewhere in LinkedIn – it seemed interesting…

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  8. David W. Boles says:
    March 23, 2009 at 3:07 pm

    I think it’s expanding, Katha. I’m seeing it lots of places now and it’s both strange and eerie.

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