Do you brand your online life to identify the work you do in all aspects?
Do you have more than one email address? If so, are they all identical
in the username you attach to the address?
When a new social networking service starts up, do you run out and
reserve “your name” on that service even if you have no immediate plans
to use the service?
If you own a website — do you just own the .COM version of the name
you’re using — or do you have other domain addresses like .NET or
.INFO or .ORG reserved as well?
If you are online, and if you hope to have any personal or business
resonance at all, you need to “tentacle-ize” your name, your brand,
and your being, across as many platforms as you can invent — and then
intersect all those ideals so they touch, interrelate and move in union
with each other in separate spaces.
I call this viral method of cross-pollination of purposes — Branding Tentacles — and here are some logo examples from my online life. If you want to visit the sites, you can find the semiotics linked at Boles University:
I have all those sites — some are currently richer in content than
others — to provide as much dimension as possible because most people
prefer to place you in the four corners of a box in oder to define you.
Being polymathic is dangerous to the middling mind.
prefer danger and conflict over safety and satiety — but to make the
many identities and talents I have palatable to the widest range of
people — I am required to diversify who I appear to be online so I can
niche direct people to the proper brand landing site.
That way I appear
ordinary and safe in one realm while I am concurrently singing and
stretching in a hundred different aspects.
You can use the web to create powerful — Branding Tentacles — but that means you must create an identity others can discover and cherish — in the whole or in the pieces — and you can’t get there anonymously or by hiding your true self behind a cruel intent.