Victoria’s Secret has an image problem.
The company thinks their brand is now slutty instead of sexy and profits are leaking:
The chief executive of the brand known for its
provocative televised fashion shows and alluring stores made an
admission yesterday. In her mind, the brand has become “too sexy” — or
at least the wrong kind of sexy.
“We have so much gotten off our heritage,” CEO Sharen
Jester Turney said in a conference call with analysts. Responding to
the past year’s weak sales and focus-group feedback, she said, “We will
return to an ultra-feminine lingerie brand to meet [customer] needs and
Do you agree with the need to reel in the slutty from sexy?
Is lingerie required to be sexy for women or to entice men?
Are women really in need of lacy things in order to win the passion of a man?
The bottom line rules the boob:
Following a dismal holiday season, during which sales
at stores open at least a year dropped 8%, executives have been doing
some soul-searching and preparing to take steps to overhaul the brand’s
Is it possible to recapture the slutty viper
and replace its slithering skin back into Pandora’s Box?
Or is too difficult to recall the sexy into the slutty after nothing is
left to the imagination but a regretful wondering about the
exploitative aesthetic that brought us to the public branding of
private female assets for profit?