On Tuesday I wrote a review called Yahoo! Search Marketing Foolishness where I recounted my unfortunate experience with that internet advertising program. Yesterday, to my surprise, I was contacted via email by Michael E. from Yahoo! Search Marketing at 3:43pm Eastern.
I recently tried out Yahoo! Search Marketing (formerly known as Overture) just to see what kind of traffic they could drive to my sites for a minimum buy of $30 dollars a month.
The early results were okay. I averaged 5,000 impressions a day to return my self-imposed budget limit of 3 click-throughs per day (spending around a dollar a day) for a .37 cent bid for the “writing” keyword that would take people to my http://davidboles.com website.
Here are some tips on how NOT to write a blog:
1. Don’t Post for Days in a Row: No one is interested in what you have to say so why say it as often as every day? People don’t like an ongoing relationship so be sure to keep them at a distance with unpredictable posts. There is no better feeling than to read the same thing over and over. Leave it up to whimsy, instead of reliability, to find you.
2. Pick a Boring Blog Name: There’s nothing better for a blog than choosing a name that no one gets or understands. Be obtuse. Make no sense. Don’t use your actual name in any way because that would be too egotistical even though there is no better way to feed an ego and build self-importance than by blogging. Your name is not your brand you have not been building over a lifetime so why use that self-created goodwill in your blog?
I have been playing around with the new Google Portal and the experience is interesting but unmoving.
I like being able to drag-and-drop live content around on the Google portal page. The interface and environment needs a lot of work but that probably won’t happen because Google loves ugly!
If you want a mature portal interface, Yahoo! Plus is a real knockout.
I find Yahoo! Plus the easiest portal to manage. The Plus version, at least, looks really good.
I exclusively use the Yahoo! Plus beta RSS feeds for all my news now. I love seeing the minute and hourly feeds updates instead of the conventional dry once-a-day news updates I used to see there.
Give the Google portal a try. You might like it.
Then try Yahoo! Plus. You’ll like it better.
It took four days to get all 1,119 songs transferred from my Yahoo! Music Unlimited account to my new iRiver H340 music box.
The reason it took so long, I believe, is because the Yahoo! Music Unlimited software is still in beta and there is verifiable, repeatable, communication problem between Yahoo! and my H340.
Continue reading → Yahoo! Music Unlimited and the iRiver H340
Yahoo! Music Unlimited launched today and I quickly dumped Rhapsody in the middle of my two week free trial for the Yahoo! music client even though it is still in the beta phase. Here’s why I prefer Yahoo! over Rhapsody for streaming and downloading and carrying around my music: Yahoo! integrates better with my Yahoo! Plus account. Yahoo! is three times cheaper than the same setup on Rhapsody — I’m sure that will change any minute now if it hasn’t already.
I am using the iRiver H10 digital music player with the new Yahoo! Music Unlimited service and the Rhapsody service and I am disappointed in the H10’s performance compared to my two-year-old iPod.
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