Women all over the internet are up in arms and supporting “Emily” — the allegedly scored wife of “Steven” — by linking to “Emily’s” blog: http://thatgirlemily.blogspot.com/ and adding “Emily” to their Blogrolls in support of her public revenge.
The only problem is “Emily” — and her cheating husband “Steven” — are fake.
They are a Viral Advertising marketing campaign created to dupe people and exploit their emotions for profit:
The latest in viral marketing is brought to you by Court
TV, spokespeople for the network confirmed yesterday, in what industry
experts call a “shill marketing” move, whereby the people – that’s
right, dumb ol’ you and me – are duped into believing a gigantic
billboard in Midtown is for real.
First clue that this open letter from a woman scorned was 100 percent
pure baloney came when bloggers spotted the same billboard in other
parts of the city and in Los Angeles. That’s odd, seeing as how poor,
pilates-obsessed “Emily” wrote on her blog that she placed the ad
strategically outside the office of “Steven,” her supposed no-good
You can see “Emily’s” fake video as she tosses all of “Steven’s” stuff
on the street. It would help if “Fake Emily” were a better “Real
Actress.” She wouldn’t get a passing grade in a beginning acting class.
If “Emily” were authentic, she would be in jail by now. Her revenge is
so cruel and over-the-top she would not only be prosecuted on a local
level but on a Federal one as well. “Emily” would be doing hard time in
The Big House.
The most disappointing part of this Shill Marketing Campaign is the
women who support “Emily’s” illegal actions and celebrate her unlawful
behavior on their blogs!
Blogs have power. Bloggers should have authenticity.
When a good blogger not only get duped — but then also celebrates
criminal actions believed to be real — one wonders what sort of
previous emotional and psychic damage was done to the blogger who
supports “Emily’s” revenge.