Do you own blog? If yes, why? How often do you post new material to your blog? Do you go beyond yourself in your blog posts or do you just document the moments of your day?
Do you read other blogs? If yes, how many do you read every day?
Please don’t post any links to the blogs you read or our discussion
will become a SpamFest of URLs and you will force me to edit your
comment to remove the links.
If we believe people write — and blog — in order to affect people
other than themselves, one cannot help but be disturbed and concerned by what Google’s chief executive officer Eric Schmidt revealed in November when asked about the influence of blogs:
DORAL, Fla. — It appears that at least some elected public
officials have found something to loathe and fear as they loathe and
fear the mainstream media: Bloggers.
That became clear at the Republican Governors Association meeting going
on at the Doral Resort here this week when Eric Schmidt, the chief
executive officer of Google, offered a forum for Republican governors
about how the Internet was changing the way campaigns are conducted in
Mr. Schmidt, responding to a question from Jim Gibbons, the
governor-elect of Nevada, said the Internet was causing great problems
for newspapers, pointing to declining revenue and circulation. “They
are in trouble,” he said.
The real news made that day was what Eric Schmidt said about the
current status of more and more blogs filling the noise of space:
Mr. Schmidt said that by by Google’s calculation,
a new blog is being created every second of every day. He said that
Google now estimates that the average blog is read by one person.
One person reads one blog.
I wonder if that one person is also the blog author?
A year before Eric Schmidt claimed 86,400 new blogs were being created a day — the number was closer to 70,000 new blogs a day.
As of this moment, WordPress.com
— our blog megahost — is reporting over 833,000 blogs hosted on
Who are these new Bloggers, where are they coming from, what are they
doing here, and why do they think anyone cares about what they have to
Or does readership no longer matter?
Is the value in owning a blog today just being able to tell people you
have a blog and, by inference, you own some piddling relevance in our
We are fortunate here at Urban Semiotic
to have been around — in one form or another — for over four years.
We established a mission and a point-of-view long before the Blogging
Boom hit. Our readership is pretty stable and we have more than one
reader a day.
Is it enough to have a blog with a single reader? If yes, why?
How many daily readers do you think a blog should have in order to
sustain its mandate on the web as something worthwhile and pressing to
read every day?
Can Podcasts or Videocasts ever challenge or replace the power of the
written word online?