I joined the blog promotion portal Blog Explosion one month ago today. Blog Explosion is a place where you can promote your blog, meet new people, and get some good tips on how to improve your blog.
I had no idea how many visitors I would have after a month. I hoped for 1,000 and, as you can see in the image of my account below, my hope was more than doubled with 2,084 visitors and those numbers reflect only Blog Explosion visitors.
Here are a few things I discovered over the last 30 days to help coax your eye here.
1. Banner Advertising — I wrote a Banner Ad Review
to share some of my Blog Explosion banner design pinnacles and
pitfalls. Beyond those puzzle banner ads I created three weeks ago,
here are three new ads I created last week and they are doing really
well with initial Click-Through ratios of over 2.75. I have three
categories of banner ads.
The first is the Urban Semiotic logo in
various modifications — to sear the brand name — that links back to
the main blog page. The second category is a puzzle advertisement where
the reader has to “finish” the thought by clicking on the ad to get
understanding and those ads usually link to the homepage as well. The
third kind of banner ad is one that teases an individual blog post that
links directly to an article and not the main homepage. The following
three ads are examples of this third advertising category with 2.75
2. Rocket Your Blog — Surf at least one Blog Explosion member site a day so you can add your blog to the Rocket Page.
Pick smart in choosing your time to rocket because sometimes it is dead
and you won’t get many hits. I usually look around first to see how the
blogs in the current rocket are doing and if most of them have five or
more hits then I add my blog to the rocket. My all time best visits
number on the rocket happened on June 20 with 107 hits. The highest
number of rocket visits I saw over the last month was, I believe, 147.
3. Good Writing — Write a good description of your
blog for inclusion in the directory and on the rocket. Be enticing. Be
excited. Be mysterious so people will be compelled to click on your
blog name to get more information! Remember content is King even in
self-promotion! If you don’t write good stuff people who visit you will
not be compelled to return again and again.
4. Get in the Directory — Get in the blog directory and fill out a personal information profile for your blog. Identify any RSS feeds
you might have set up. Bid on category and country directory displays
to get your blog some eyes. Keep some things private if you wish, but
getting the word out about your blog in every possible way helps to
5. Battle of the Blogs — I used to vote on the Battle of the Blogs
all the time because it was fast and furiously fun, but Blog Explosion
ruined the Battle of the Bands with a recent “fairness” update that is
nothing of the sort. You used to be able to go there to earn credits
for advertising or for being seen on BlogExplosion just by voting on a
Now the whole thing is so convoluted you need a calculator to
follow the idea. The blind voting revision is better, but flawed. To be
truly blind, the win/loss record of the competing blogs should be
hidden. As the revision stands now you only get a share of the credits
wagered if the blog you choose wins.
In theory that is a great idea. In
practice, however, it is an awful idea because people never “read” the
content of the blogs; they just vote on the prettiest design. With the
change, however, you don’t even vote on pretty anymore — because if
you’re smart you vote on the previous win/loss record of the two
competitors and pick the blog with the best win to loss ratio and hope
that, if you vote for them again, you will win your share of credits
for the time you spend voting.
I already see the richer sites get
richer while blogs with even or losing records are stuck in the
constant loss column. I confess in the good-old-days if I came in to
vote on a Battle and saw one side winning 5-0 with no hope of the Zero
side taking the win out of 9 vote field, I would throw a vote over to
Zero just because it might make the Defeated sting a little less. I
don’t compete in the Battles yet because I still don’t think it is set
up to be a fair for both competitors.
I hope the next month will bring even more traffic and fun surprises
from Blog Explosion. I know I had a great time during month one and I
met some really talented and smart people in the process.